Dewar’s Aberfeldy Distillery
Heritage meets innovation in the Scottish Highlands. How do you bring 125 years of whisky craftsmanship to life for modern audiences?
We created an immersive experience, combining projection mapping, video and lighting that celebrates the brand's rich legacy and pioneering spirit at their historic Aberfeldy Distillery.




















About this experience
Our team combined a range of visual and audio technologies to create this immersive storytelling experience for the world's most awarded blended Scotch whisky brand, transforming the visitor experience at Dewar's spiritual home in Perthshire. Located in the original 1898 warehouse buildings designed by Charles Doig, our installation seamlessly blends historical authenticity with contemporary digital storytelling to create an unforgettable journey through whisky heritage.
The centrepiece of our work features master blender Stephanie McCleod as presenter. As the six-time International Whisky Competition Master Blender of the Year, Stephanie's presence elevates the experience, offering guests unprecedented access to her knowledge about the art of whisky blending and the Dewar's legacy.
Our projection mapping installation transforms the historic Blender's Room into an immersive environment where visitors discover the intricate process behind the Dewar's range. The installation showcases Dewar's provenance and innovation story. Our show complements and integrates seamlessly with the historic architecture, respecting the building's 125-year heritage while introducing cutting-edge technology that brings the brand's story to life.
Project delivered for Seeper in collaboration with GLOCK.
Visit Dewar's Aberfeldy Distillery to experience this immersive experience in the heart of Highland Perthshire, where whisky heritage meets cutting-edge technology.